Today's LED lighting industry, the market demand is becoming increasingly diversified, competition among enterprises is becoming increasingly fierce, and the search for survival has become an urgent task for enterprises. Long time oversupply, consumer choice is no longer "passive", and very keen on customized products. People are pursuing individual things, from personal dress to living house decoration, hoping to be unique, customization has become a new trend. "Customized production" is included in the development of the "new economy" category.

Customization is also standardized and specialized

With the rapid increase of the personal pursuit of lamps and lanterns, people demand that lamps and lanterns meet the requirements of different occasions and different lighting functions, and the lamps suitable for various requirements come into being.

In the lighting market, home lighting consumption of lamps from the perceptual consumption more rational, based on both the appearance of the product style, texture, lighting effects on pay more attention to the product's brand reputation and quality assurance, and material and production process to decide the intrinsic value of the lighting requirements will be higher.

Therefore, in order to meet the consumer demand of the market, creating personalized and customized products has become the breakthrough point for many LED lighting enterprises.

Now more and more customers and consumers began to express light environment, companies need to provide lighting products at the same time, the solution given by different lighting systems, products and reasonable collocation, create the best lighting effect. The promotion of consumer ideas and behaviors will create more business opportunities and competitive advantages for LED lighting enterprises with higher technological level and better brand.

Some visionary enterprises in the industry immediately realized the necessity of innovation and development after the difficult market competition in the past. Compared with the traditional large-scale production of low price and low threshold, mass customization products and services are more customized, and they have the characteristics of diversification and personalization. To enable customers to customize lighting products as needed. So, go the way customization can not only meet the market demand, enterprises can also be in the process of taking advantage of brand promotion, enhance corporate brand, enhance the competitiveness of enterprises.

In the homogenization of serious, sustained vicious competition in the price war market, LED customization will undoubtedly allow enterprises to get rid of these stumbling blocks, so that enterprises get differentiated competitiveness, and maintain a relatively high profit margins. The market can also respond to a benign competition.

LED itself has a low technical threshold, and enterprises can easily enter the traditional lighting market to compete. However, if it comes to the LED customized market segments, the threshold can not be low.

Customized requirements for the enterprise standard is relatively high, so the industry can achieve customized production of manufacturers is not much. Compared to the traditional routine production, customization more emphasis on professionalism and preciseness, but also pay more attention to quality of the project. And a wide range of customized, from the design and chip, packaging technology, splicing technology and other aspects can be customized to achieve a unique visual effects. Even designed to meet customer personalized requirements of the scene, the system or control system, and then different from competitors buying experience and after-sales service and so on.

Decoration customization is relatively easy to grasp. But when it comes to functional customization, it's difficult. The technology is strong, complex, and high cost, it is difficult to produce in large quantities. And customized at the same time, but also pay attention to standardization. Through standardized parts and standardized production, efficiency can be guaranteed.

Despite the steady growth of the economy, the constant improvement of technology and the decline in material costs, many LED companies have been looking at more different levels of consumer markets and stimulating their demand. But there are still many enterprises to maintain a wait-and-see attitude, dare not rashly attempt. Obviously, the output of this series requires enterprises to have a certain strength, and have extraordinary ability to respond. In addition, how to capture customer's psychological appeals and personalized solutions on the product has become the bottleneck of the big LED enterprises seeking to break through.